Have you seen this poster on our buses? I find the way they insert little 'lessons' creepy. Sorry for the blurry pic, hard to take a pic in a moving bus. Anyway, for your ease of reading, here are the 3 steps listed above:
1. Take SBS Bus and/or Rail Services. (No eating on bus and train!)
2. TITO: Tap-in-tap-out to accumulate e-tokens with your monthly e-stamp. (Give up your seat for the needy!)
3. Login and redeem! (Remember to study hard too!)
Can someone explain to me the relevance of the little 'lessons' after each instruction? It almost feels like some form of brainwashing! What does tapping in and out have to do with giving up my seat for the needy?
No comments:
Post a Comment